Puregen is incorporated with an objective of providing newer, effective, superior quality products supported with scientific rational, evidences and results in specific Nutraceutical therapy.
We offer superior Nutarceuticals, with a novelty in product through, newer combination and technological advantage to cover the current gap in providing better & healthier options than already available.
Nutraceuticals (also called health supplements) are specially processed or formulated foods designed to satisfy particular dietary requirements and/or provide health benefits. They generally contain extracts from plant & animal sources, minerals, vitamins and dietary substances either discretely or in various combinations designed to meet a specific health requirement or augment nutritional intake.
Puregen has initiated the operation into marketing and sales of superior Nutraceuticals with an objective to flourish the generation’s health against various chronic & lifestyle-oriented diseases.
We get our products manufactured according to international standards (WHO-GMP Certified) in high-tech facilities.
"People take allopathic medicines till they get relief, but nutraceuticals are used to prevent sickness and, therefore, need to be taken on a regular basis. So it will not be surprising if their usage exceeds that of pharmaceuticals in the future”
says Ajit Singh, president, Health Foods and Dietary Supplements Association (a national non-profit association, which represents the interests of manufacturers of health foods, dietary supplements, etc), and chairman, ACG Associated Capsules, a pharmaceuticals company.
Proactive Health Care
Nutraceuticals have begun to take a central place in preventive and proactive health care and disease management. The modern lifestyle of consumers has undergone major changes. The faster pace of life, the pressure of work and life balance, has always affected health and wellness.
Transformation in food habits, less physical work, more desk jobs have made people more vulnerable to lifestyle ailments. The average urban & semi-urban Indian is becoming more conscious about health & fitness. This is providing a massive growth opportunity for Nutraceuticals Industry in India. In 2017, the Indian market held only 2% market share of the global nutraceutical market and its estimated valuation stands at around $5 billion as of 2019. It is expected to reach $11 billion by 2023, increasing at a CAGR of 21%. By 2023, India is also expected to hold at least 3.5% market share of the global market.
Due to the growing popularity of nutraceuticals in natural ingredients, it is expected that the portion of the plant dietary supplement will increase considerably during the forecast period.
What is driving the demand
The rise in Preventive Healthcare
It has always been said that “Prevention is better than Cure”. Increase in consumer awareness on health problems and their urge to take preventive steps, has been driving the nutraceuticals industry.
People are now focused on “healthspan”, healthy ageing and living well for as long as possible, instead of “lifespan”, the number of years they will be alive. Staying well over the long run not only feels good and avoids illness; it also helps reduce healthcare expenses, an increasingly important consideration in today’s time where the cost of healthcare is increasing day by day.